Selling Your Home? Make The Color of The Home Appealing

March 10, 2019

A wrong paint color can certainly makes it harder for you to sell the house. If the paint that is already on the house is in good condition, just power washing the exterior to remove the dust and give it new energy may be an option.  If a new coat of paint is called for, consider your choices with three things in mind:

  • Will this color appeal to the potential buyers?
  • Does this color “fit” the neighborhood?
  • Will this color complement the color of my roofing?

Studies show that white is preferred by about 40% of homeowners. It has the added advantage of flexibility, because you can add other colors to the door and to the window and door trim.  The drawback is that white shows dirt more than other colors do, so it can be an hassle to be power washed more often.

Grays and other neutrals are also fairly safe, while pastels such as peach, and vibrant colors such as purple could make your house stand out like a “sore thumb” in the wrong neighborhood.

If your house is already a neutral color and doesn’t need to be repainted, painting the front door a bright and lively color can add new vibrancy. The color you choose might not appeal to everyone, but since a door is small, buyers won’t dismiss the house based solely on the color of the door.

It’s a good idea to add a fresh coat of paint and to stick to neutrals.

Fortunately, neutral no longer means white or beige. It includes shades of gray, pale blues, and sage greens. Some home stagers and decorators recommend using a vibrant color as an accent wall in a room or two, but do so with caution.

Unless your potential buyers love the color, it could be a drawback. And, unless they’re planning to buy new furniture, they’ll be looking at the house with an eye toward how their own furnishings will look in your spaces. Earth tones can be a good choice for accents.

Whatever you do, resist going wild in every room with a color that may appeal to only a few. You want agents and their buyers referring to your home as the one with the beautiful rock fireplace, the well-appointed gourmet kitchen, or some other appealing feature.

Yes, buyers can repaint, but many buyers today are looking for a home that is “move-in ready.” Few will want to repaint the entire house before they move in, and those who are willing will likely want a price reduction to cover the time and expense.

You may love one of the new colors of the year, but remember you’re not painting for you. You’re painting to give your home the greatest appeal to the greatest number of potential buyers. Stay neutral even if you personally consider it boring.

Posted by SEESAN who is a real estate Sales Associate at Berkshire Hathaway Home Services Fox and Roach Realtors-Bear, DE office. As a Realtor, he is passionate about helping others to market their homes as well as to find homes for them. If you need help, visit him at and can get in touch with him at or Cell 206 715 1642, for free consultation.